01
Verified place record
30–50 independents for a first serious pilot, with provenance, correction route and agreed export.
For place partners
Support independents in a way people can actually see.
Create a verified independent-business record, turn it into useful discovery, put a visible mark in the street, and report engagement without overstating impact.
A place product, not a generic directory.Designed to complement existing destination channels rather than replace them.
Funded pilot
What the place partner receives.
The proposition is broader than a website. Most of the hard work is the verified dataset, participation, maintenance process and physical layer behind the public discovery surface.
02
Public discovery
Responsive map/profile experience, nearby/open-now filtering and editorial trails.
03
Visible street layer
Round {Place} Original marks with unique QR codes where included in scope.
04
Business participation
Screening, verification, onboarding, two-photo profiles and a 90-day freshness process.
05
Evidence report
Coverage, freshness and engagement metrics with plain-English definitions and caveats.
06
Honest evaluation
Measured time/cost per verified business and a stop, continue or extend recommendation.
Measurement
Useful evidence needs boundaries.
The reporting layer distinguishes discovery, intent, physical-location engagement and self-report. It does not turn a click into a claim of footfall or economic impact.
| Metric | What it can say | What it cannot say |
|---|---|---|
| Profile view | Someone viewed a business profile. | That they visited or bought. |
| Directions | Navigation intent was expressed. | That the journey was completed. |
| Website click | Onward interest in the business. | A booking or sale. |
| Unique badge QR scan | Physical-location engagement. | A confirmed visit, entry or purchase. |
| I've been here | A self-reported visit. | Verified footfall or economic impact. |
Commercial pathway
Start small enough to answer the real question.
These are planning hypotheses, not proven willingness to pay.
£3k–£5kDiscovery / feasibility planning range.
£10k–£15k+Funded place-pilot planning range.
£15k–£20k/yearManaged place-service planning range where value is proven.
No data lock-inPartner receives the agreed funded dataset export if the pilot stops.